michelle jacobs
Urban Billboard Mockup_2.png

Kinetic Typography

Animation and art direction for banners and tv advertisements promoting Bitwise Asset Management group.

 
 
 

Kinetic Typography

ANIMATION | TYPOGRAPHY | ART DIRECTION | CAMPAIGN IDEATION, DEVELOPMENT

 

I worked on retainer with Bitwise Asset Management and their marketing team. For just under a year, I conceived, developed, and executed multiple campaigns to promote their index fund offerings. The young, cautious brand left limited room for expansion or play. Acting as co-creative lead and art director, I adopted typographic techniques to retain a clean, consistent look while remaining visually dynamic. Below is an assortment of my favorite executions.

 
 

Coming soon

The most recent commercial work has yet to be released. Check back soon!

 
 

BANNER ADS

 
 

BONUS | PROP DESIGN

I designed all key prop materials for the three commercials we created, ensuring continuity as it extended to the unique world created by the campaign. My favorite execution involves creating posters for a crypto ice cream shop.