Resume

Experience

Alteryx | Aug ‘22 - May ‘24

Associate Creative Director. The time came to devote my attention to one brand and take my creative ideas in-house. I focused on all things digital when it came to the analytics brand:

• Web design and UX strategy: Co-led the effort to revamp and modernize the Alteryx website by redesigning the homepage, implementing new interactive elements, creating a new blog experience, and refreshing visuals in staged releases. Coordinated efforts with UX/UI experts, designers, stakeholders, and developers for successful launches at each phase.

• Email Design and Project Management: Oversaw the design, creation, and launch of Alteryx branded marketing email templates. Working with a varied team of in-house designers, external vendors, offshore developers, and internal stakeholders 11 versatile email templates were developed for marketing, demand gen, events, webinars, and more. Created a comprehensive self-serve structure including an image library, guide, and internal SharePoint resources to accompany the launch.

• Brand expansion with a focus on product [my technical background and creative skillset sweet spot enters the chat]: Directed the creation of a stylized UI library for Alteryx’s product suite, collaborating with portfolio marketing to define key visuals and features. I ensured visual consistency across over 20 hero screens and feature representations while managing a team of 3 designers.

• Operational excellence and expertise [aka Figma Queen]: Optimized and managed Figma Brand Team space, component library, and templates. Ensured seamless production scalability with a geographically dispersed team, multiple agencies, partners, and vendors.

Bonfire Labs | Aug ‘21 - Aug ‘22

Sr. Art Director. Creative development, art direction, and design of video content. Includes live-action commercials, internal and external event promotional videos, animated digital content, and 360 campaigns. I saw through ideation to execution and worked closely with clients, copywriters, strategists, directors, and motion designers. 

Acted as creative lead for brand development projects for multiple clients. Through workshops and sprints, I assessed existing brand expressions, audited the competitive creative landscape, established areas for improvement, and delivered a comprehensive brand guidebook. Highlights include:

• Led a team of designers in rebranding efforts for a B2B fintech company, resulting in a comprehensive brand book, event logo, event brand development, and visuals for their user conference.

• Worked closely with a trading platform for NFTs to create a detailed brand book for investors and internal designers. Our strategy and partnership included beta-testing brand visuals and positioning through social media campaigns and event promotion. During the partnership, I art directed the production of all campaign assets, brand book deliverable, and manifesto video culminating in a premiere at Art Basel.

Message Lab | Sept ‘19 - Aug ‘21

Promoted to Art Director from Senior Visual Designer. Branded publishing, editorial design, and storytelling. Work output consisted of custom illustrations for article hero art, website design, sub-branding development, social media promotion, and product development for custom analytics dashboard. Highlights include:

• Development and creation of a style guide for workflow.com (ServiceNow’s thought leadership site)

• Branded, designed, and launched endpoint.tanium.com, a thought leadership site for the cybersecurity company. Developed wireframes, designed interactions, created brand visuals and collaborated with developers for a successful launch.

• Led the website redesign for a Supply Chain AI product. Oversaw all aspects including art direction, illustration, branding, and web design. Collaborated with an illustrator/motion designer to animate vector art and optimize for web.

Samsung NEXT | March ‘19 - Aug ‘19

Freelance Visual Designer. Conception and execution for all things pre-visualization. This includes UX mockups, product design, and story-telling for Samsung’s app development pipeline. I spent most of my time designing a smart fitness app.

Electro (Clorox in-house agency) | August ‘18 - April ‘19

Freelance Digital Designer. Worked on all things Hidden Valley Ranch: social media campaigns, web design, email design, clothing and textile design, and photoshoot and video art direction. In addition to HVR, I worked on Clorox, Soy Vay, and Glad brands.

Kettle | June 2017 - August 2018

Visual Designer. On-site vendor for Marcom and App Store. Super secret.