Resume

Experience

Alteryx | Aug ‘22 - Present

Associate Creative Director. The time came for me to devote my attention to one brand and take my creative ideas in-house. I focus on all things digital when it comes to our analytics brand:

• Web design and UX strategy: I partner closely with the web team to refine and lift the .com brand experience. The close collaboration allows me to define the site visual strategy from the top down through both visual media and UX/UI elements.

• Brand expansion with a focus on product [my technical background and creative skillset sweet spot enters the chat]: I art directed, developed, and lead the creation of a library and system of stylized UI representations of our product suite and key features. It was no small feat to design for our extensive product offerings, partner with portfolio marketing to suss-out key visuals and product features, and ensure visual consistency.

• Operational excellence and expertise [aka Figma Queen]: I manage our Figma team space, component library, and templates. With a distributed team, multiple agencies, partners, and vendors, standardization is key for communication, efficiency, and production at scale.

Bonfire Labs | Aug ‘21 - Aug ‘22

Sr. Art Director. Creative development, art direction and design of video content. Includes live-action commercials, internal and external event promotional videos, animated digital content and 360 campaigns. I saw through ideation to execution and worked closely with clients. 

Acted as creative lead for brand development projects for multiple clients. Through workshops and sprints, I assessed existing brand expressions, audited the creative landscape, established areas for improvement, and delivered a comprehensive brand guidebook. Highlights include leading a team of designers to not only complete a brand book for a Fintech B2B client, but to create a logo and subbrand for their upcoming conference. I also worked with an NFT platform client to create their first brand book, done iteratively through social media campaigns and event promotion. I led a varied team through the process and art directed the campaign, led the manifesto video, and created the brand book.

Message Lab | Sept ‘19 - Aug ‘21

Promoted to Art Director from Senior Visual Designer. Branded publishing, editorial design, and storytelling. Work output consisted of custom illustrations for article hero art, website design, sub-branding development, social media promotion, and product development for custom analytics dashboard. Highlights include: development and creation of a style guide for workflow.com (ServiceNow’s thought leadership site), branded, designed and launched from scratch the thought leadership site, endpoint.tanium.com, for Tanium, and led a product website redesign for a supply chain AI client.

Samsung NEXT | March ‘19 - Aug ‘19

Freelance Visual Designer. Conception and execution for all things pre-visualization. This includes UX mockups, product design, and story-telling for Samsung’s app development pipeline.

Electro (Clorox in-house agency) | August ‘18 - April ‘19

Freelance Digital Designer. Worked on all things Hidden Valley Ranch: social media campaigns, web design, email design, clothing and accessory design, photo/video shoot art direction, and more. In addition to HVR, I worked on Clorox, Soy Vay, and Glad brands.

Kettle | June 2017 - August 2018

Visual Designer. On-site vendor for Marcom and App Store. Super secret.