Pipeline

LOGO/BRANDING

Pipeline is a skateboard apparel company geared towards young males. The clothing is edgy, comfortable, well-made and with the tagline “Rip Into It,” the brand encourages young boys to discard their fears and jump in with both feet. The logo utilizes rough typography, broken into two by crossing pipes to add energy and act as a physical representation of rails. A rough overlay was added to further communicate the sidewalk tough nature of the brand.