Fintech brand evolution
Alkami Technology provides cloud-based digital banking solutions for credit unions and smaller banks, allowing them to compete with larger financial institutions. Alkami’s existing branding and architecture didn’t accurately represent the ambitions for growth, and it struggled to stand up against competitors in an increasingly crowded space.
I worked as art director and creative lead to evolve the visual language of the brand through collaborative workshops and sprints. I led a small, agile team of designers and animators, crafted + guided workshop content, and ran point on client meetings. Deliverables included a comprehensive brand guidebook, along with presentation templates, social media templates, event branding concepts, and example signage.
Role Art Director, leading a team of Sr Designers & Animators
Agency Bonfire Labs
BRAND GUIDELINE HIGHLIGHTS
Execution
Once the approach was established, my team and I quickly applied the system to immediate-need visuals. This acted not only as a pressure test of the new visual language but also strategically showed the client how to roll out refreshed brand expressions. This included website design, social media posts, presentation templates, campaigns, and events.
Event branding
Alkami hosts an annual conference, Co:lab. Seated at the intersection of collaboration and innovation, the conference was ground zero for shaping the future of digital banking. My team conceived the naming; I created the logo, general signage, and stage design.
Watching the brand evolve
Alkami’s internal marketing and design team adopted the brand style, pushed it, and made it their own. Below are images from the Co:lab event, along with social content. Nothing makes me happier to see our collaboration and vision really come to life!
