ContentCon
Global event design
I owned the visual experience from concept to reality for Contentstack's annual user event, ContentCon. I created the branding and guidebook, directed visuals across all digital touchpoints, and imagined the experience, from on-site installations to activations, for both US and UK events. Combined, the events drew 600+ attendees and generated $8M+ in pipeline.
Role Creative Director, leading a team of Art Directors, Senior Production Designers, Animators, Photographers, Videographers, and our Exhibitor Vendors, Evo (US) and London Filmed (UK) .
Building the event brand
The ContentCon 2025 identity needed to balance two things at once: convey the credibility of our maturing enterprise platform while staying true to our scrappy startup spirit. Working from the event's theme, “the future of digital," I turned to sci-fi for inspiration. I built a library of organic shapes meant to work like an imperfect puzzle, recombining into new compositions at every touchpoint. The resulting branding remained fluid and abstract with the right amount of tension.
Chicago
The US event was held at Convene, located on the 3rd floor of the iconic Sears Tower. Convene was both a new venue for our org and a blank slate in terms of vendor infrastructure or environmental packages. I conceived of every touchpoint, challenging Evo to bring my ideas to life. I led my go-to team of freelancers to take designs from mockup to execution; all together delivering over 50 individual assets for installation.
London
Quickly after the success of the US event, we prepared to take the show on the road. Our EMEA event was held in the heart of Hackney, at a unique, historical arts venue, EartH. Equipped with a stunning art deco theater on top and an underground concert hall below, the space provided another opportunity to flex designs and event expressions.
