Rarible
I worked with Rarible, an NFT marketplace, in focused sprints to rapidly develop their Brand Guidelines Prototype, laying the groundwork for a brand and channel strategy. The team iterated immediately on content prototypes that showed how the brand walks, talks, and looks to the public. These campaigns were tested in real NFT drop campaigns, event content, and social/digital advertising.
Role Art Director, team of Sr Designer and multiple Animators
Agency Bonfire Labs
BRAND GUIDELINE HIGHLIGHTS
Campaign rollout
Over the span of 6 months, we supported the Rarible team and tested the brand direction strategically in campaigns and high profile drops. The results informed the social media toolkit displayed below.
Art Basel manifesto
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Art Basel manifesto •
To close out the brand evolution, Rarible tapped my team to create a manifesto video for Art Basel 2021.