Alkami Technology provides cloud-based digital banking solutions for credit unions and smaller banks, allowing them to compete with larger financial institutions. Alkami’s existing branding and architecture didn’t accurately represent the ambitions for growth, and it struggled to stand up against competitors in an increasingly crowded space.

I worked as art director and creative lead to evolve the visual language of the brand through collaborative workshops and sprints. I led a small, agile team of designers and animators, crafted + guided workshop content, and ran point on client meetings. Deliverables included a comprehensive brand guidebook, presentation templates, social media templates, event branding and example signage.

EXECUTION

Once the approach was established, my team and I quickly applied the system to immediate need visuals. This acts not only to pressure test our new brand visual language but to strategically show the client how to roll out refreshed brand expressions. This included website design, social media posts, presentation templates, campaigns and events.

WATCHING THE BRAND EVOLVE

Alkami’s internal marketing and design team adopted the brand style, pushed it, and made it their own. Below are images from their recent Co:lab event, along with social content. Nothing makes me happier to see our collaboration and vision really come to life!