Hidden Valley Ranch
SOCIAL CAMPAIGNS | WEB DESIGN | animation | ILLUSTRATION | ART DIRECTION
While at Electro, Clorox’s in-house creative agency, I spent most of my time creating content for America’s favorite condiment. Hidden Valley Ranch’s brand is equal parts whimsy and sass, which created opportunities for out-there ideas with viral results. One of our most successful posts, an April Fool’s Day joke regarding a “new” flavor, reached 35,000+ likes and 13,000+ shares on Facebook. I was granted a great deal of autonomy, so I was able to run with ideas and really lean into custom illustration and animation for social. I played a large part in the ideation phase, as well as the majority of execution.
