Rarible
BRANDING | SOCIAL CAMPAIGNS | ART DIRECTION | WEB3
I worked with Rarible, an NFT marketplace, in focused sprints to rapidly develop a Brand Prototype as well as lay the groundwork for a brand and channel strategy. The team iterated immediately on content prototypes that showed how the brand walks, talks, and looks to the public. These campaigns were tested in real NFT drop campaigns, event content, and social/digital advertising.
BRAND BOOK HIGHLIGHTS
SOCIAL TEMPLATES
Social, email, and presentation templates were delivered along with the brand book. This way Rarible’s team could ramp up quickly and start testing the look and feel immediately.
ART BASEL MANIFESTO
To close out the brand evolution, Rarible tapped my team to create a manifesto video for Art Basel 2021.